diff --git a/init/30_update_plex.sh b/init/30_update_plex.sh
index 20a6f15..22cec41 100644
--- a/init/30_update_plex.sh
+++ b/init/30_update_plex.sh
@@ -1,4 +1,8 @@
 #!/bin/bash
+
+# opt out for autoupdates
+[ "$ADVANCED_DISABLEUPDATES" ] && exit 0
+
 export DEBIAN_FRONTEND=noninteractive
 
 while ! ping -c1 tools.linuxserver.io &>/dev/null; do :; done