diff --git a/backend/forms.py b/backend/forms.py
index 28d74224..6e288bd8 100644
--- a/backend/forms.py
+++ b/backend/forms.py
@@ -163,7 +163,7 @@ class quickWatchForm(Form):
     # `require_tld` = False is needed even for the test harness "http://localhost:5005.." to run
 
     url = html5.URLField('URL', [validators.URL(require_tld=False)])
-    tag = StringField('Tag', [validators.Optional(), validators.Length(max=35)])
+    tag = StringField('Group tag', [validators.Optional(), validators.Length(max=35)])
 
 class watchForm(quickWatchForm):
 
diff --git a/backend/templates/edit.html b/backend/templates/edit.html
index 8e52d471..d806138f 100644
--- a/backend/templates/edit.html
+++ b/backend/templates/edit.html
@@ -27,6 +27,7 @@
                     </div>
                     <div class="pure-control-group">
                         {{ render_field(form.tag) }}
+                        <span class="pure-form-message-inline">Organisational tag/group name used in the main listing page</span>
                     </div>
                     <div class="pure-control-group">
                         {{ render_field(form.minutes_between_check) }}